According to the latest data released by Display Search, a well-known consulting firm in the color television industry, in 2014, Hisense 4K TV ranked the top three in the world with 11.30% market share and became the only Chinese brand with the world market share in the top three. In the data also consistent with this, in the Chinese market, as of January 2015, Hisense 4K TV with 19.2% market share top, ahead of the second 4 percentage points. Industry experts believe that in the color TV ultra-HD market, represented by Hisense, Chinese brands, are gradually replacing foreign brands, a leading force in the ultra-high definition display technology.

 

According to Display Search, the global number of 4K TVs will reach 15 million units in 2014 and the growth rate is expected to reach 50% to 100% in the next three years. By 2017, the market capacity will reach 60 million units, accounting for 24% of the market. Display Search Research Director Wu Rongbing said that the current global TV market ultra-high-definition trend is very clear, there is huge room for development

 

Each industrial technology upgrade is a major reshuffle of the process. For the color TV industry, from the CRT era to the tablet era, Japan and South Korea dominate the leading brands for several years. With the advent of high-definition and ultra-high definition era, the domestic color TV enterprises are becoming more and more sophisticated and are gradually surpassing foreign brands. Since the end of 2013, Chinese color TV brands have started to vigorously promote 4K products. By 2014, 4K market climaxes. Extremely representative is the Hisense launched ULED TV application of multi-partition independent backlight control technology, while Samsung also joined the SUHD ranks early, but in the Chinese market after the way it surpassed the Chinese brand.

 

"The reason why domestic color TV companies are able to excel in the ultra-HD market is that they take the lead in mastering the core technologies." Wu said that with Hisense as an example, in March 2014, Hisense unveiled a self-developed ULED TV that uses multi-partition independence Backlight control and HiView image engine technology, which effectively solves the problem of lack of layering of 4K TV images, lack of expressiveness and fluency of colors and details, and achieves the perfect picture quality of high contrast, high color rendering and high speed response.

 

On how to further improve the quality of LCD TVs, Baoan, Secretary-General of China's Interactive Media Industry Alliance, believes that the ULED technology should be the best solution for enhancing the quality of LCD TVs that Chinese enterprises can control currently. It is also the development of the next generation of television display technologies The best solution, the most cost-effective market acceptance.