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Surface TV fire, is marketing or gimmick?

Surface TV fire, is marketing or gimmick?

Classification:
Industry information
2018/02/06 09:35
[Abstract]:
SurfaceTVisundoubtedlythehottestterminthetelevisionindustryrecently.SincetheintroductionofcurvedTVsbyKoreanmanufacturers,domesticTVmanufacturershavealsofollowedtheexampleofpublishingproductsandpromote
Surface TV is undoubtedly the hottest term in the television industry recently. Since the introduction of curved TVs by Korean manufacturers, domestic TV manufacturers have also followed the example of publishing products and promoted the concept of immersive viewing experience. But behind this over-marketing, but also left a question for consumers - curved surface TV really good?
Netease "really do not know" in the latest issue, around this issue, the host for everyone to answer. "Really do not know" is Netease digital fun to create the latest digital video evaluation section, the host was entitled to "extreme viewing experience" gimmick surface of the TV questioned. According to the audience involved in the comparative experiments between flat-panel TVs and curved-surface TVs, the viewing performance of curved-surface TVs is not as good as the publicity and even worse than the flat-screen TVs.
 
Curved screen brings the viewing effect is not much better than the flat screen
 
LED curved surface of the TV screen is a flat LED screen through a mold pressed into a certain curvature, that is, through physical force to make it physically deformed, rather than using the process to create the original music screen, there is no major technical innovation Where. LED curved screen itself is not self-luminous body, the need to manufacture the backlight brush on the curved screen. In the process is difficult to achieve uniform brush around, so there may be leakage of light. Propaganda makers said that the surface of the screen with the appropriate curvature of the eye projected onto the sphere of the image will be more in line with human physiology. Sounds very much in line with the principles of human biology, but after thinking it will think curved screen in the level although it has a certain arc, but in the vertical direction is still a straight line, so it did not achieve 100% fit eyeball.
 
Immersive experiences have limitations
 
Due to the curved surface of the curved screen slightly curved, consumers only sit in the center of the arc in order to get the best visual effect, once the angle skew, the picture may be distorted. Curved screen only in the larger size conditions, in order to show a better wrap around effect. Just like IMAX Cinema, the bigger the screen, the more immersive the movie brings. However, for ordinary consumer families, it is obviously impossible for one TV to serve only one or two people, and the living room has limited space to house the TV. Therefore, the so-called immersive experience actually has some limitations.
 
LED surface television purchase still need to be cautious
 
The current market price of the surface of the LED TV at least one to two million or so, substantially higher than the average flat-panel LCD TV. According to the statistics, we can see that in the past year, the price of LED surface TVs generally dropped by about 30%, indicating that there is a big profit margin for LED surface TVs, and the price is too high. Most of the cost is the cost of manufacturing curved screens , The technical level needs to be improved.
In fact, the surface of the TV market is divided into ULED surface television and OLED surface television. OLED curved TV is based on the screen's flexibility, the use of technological process to create the original song screen. OLED in the thickness, weight, viewing angle, brightness, contrast and other advantages, to avoid the drawbacks of LED surface television. However, the strong promotion of LED surface TVs and price cuts also led to the market boom of LED surface TVs. LED surface TV is just a transitional product, OLED is a mature technology with curved TV.
"Really do not know" This episode aroused the attention of ordinary consumers on curved TVs and reminds consumers to think cautiously and reasonably when buying new TVs. In the surface technology is not yet mature TV, the price is high today, flat-panel TVs may be the best choice

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