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Curved TV is on fire, is it marketing or a gimmick?

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2018-02-06 09:35

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Curved TV is on fire, is it marketing or a gimmick?
Curved TV is on fire, is it marketing or a gimmick?
　　Curved TV is undoubtedly the most popular term in the TV industry recently. Since Korean manufacturers launched curved TVs, domestic TV manufacturers have also followed suit and released products, and promoted them with the appeal of immersive viewing experience. But behind this excessive marketing, it also leaves consumers with a question-is curved TV really good?
　　In the latest issue of NetEase's "Really Don't Know", the host answered this question for everyone. "Really Don't Know" is the latest interesting digital video evaluation column created by Netease Digital. The host questioned the curved TV which was dubbed "extreme movie viewing experience". According to the audience who participated in the comparison experiment between flat-screen TV and curved TV, the viewing effect of curved TV is not as mysterious as advertised, even worse than that of flat-screen TV.
 
　　The viewing effect brought by the curved screen is not much better than that of the flat screen
 
　　The screen of LED curved TV is to press the flat LED screen into a certain radian by opening the mold, that is, to make it physically deformed by external force, rather than the original curved screen created by technology, and there is no major innovation in technology. place. The LED curved screen itself is not self-luminous, and the backlight needs to be brushed on the curved screen during manufacture. In terms of craftsmanship, it is difficult to brush evenly around the area, so there may be light leakage around the area. The promotional manufacturer said that the curved screen adopts an appropriate radian, and the image projected on the spherical eyeball will be more in line with the physiological characteristics of the human body. It sounds quite in line with the principles of human biology, but after thinking about it, you will feel that although the curved screen has a certain degree of curvature horizontally, it is still straight in the vertical direction, so it does not achieve a 100% fit eyeball.
 
　　Immersive experiences have limits
 
　　Since the screen of the curved TV is slightly curved, consumers can only get the best visual effect by sitting at the center of the arc. Once the angle is skewed, the picture may be distorted. The curved screen can only show a better wrap-around effect under the condition of a larger size. Just like an IMAX theater, the bigger the screen, the stronger the immersive experience brought by the movie. However, for ordinary consumer families, it is obviously impossible for a TV to only serve one or two people, and the space for placing a TV in the living room is also limited. Therefore, the so-called immersive experience actually has certain limitations.
 
　　The purchase of LED curved TV still needs careful consideration
 
　　At present, the price of curved LED TVs on the market is at least 10,000 to 20,000 yuan, which is much higher than that of ordinary LCD flat panel TVs. According to statistical data, the price of LED curved TVs has generally been reduced by about 30% in the past year, indicating that there is a large profit margin for LED curved TVs, and there is a phenomenon of inflated prices, and most of the cost is the cost of manufacturing curved screens. , the technical level needs to be improved.
　　In fact, curved TVs on the market are divided into ULED curved TVs and OLED curved TVs. OLED curved TV is based on the flexibility of the screen, using technology to create the original curved screen. OLED has advantages in thickness, weight, viewing angle, brightness, contrast, etc., and avoids the disadvantages of LED curved TV. However, the strong publicity and price reduction activities of LED curved TVs have just created a market boom for LED curved TVs. LED curved TV is only a transitional product, while OLED is a curved TV with mature technology.
　　The program "Really Don't Know" has aroused the attention of ordinary consumers on curved TVs, and also reminded consumers to think carefully and purchase rationally when purchasing new TVs. Today, when curved TV technology is immature and prices are high, flat-screen TVs may be the best choice.
 

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