Chinese colour TV, war in the living room?
Release time:
2018-02-06 09:45
Source:
How big can the TV screen be? 42 inches? 46 inches? Or 50 inches? 60 inches? No! 80 inches, 85 inches... The introduction of 4K TVs has made the size of the "screen" no longer the upper limit, and color TV manufacturers continue to update super large screens size record.
Such a "behemoth" naturally cannot be placed in the bedroom. The living room has become a new battlefield for Chinese color TVs, and a "battle for the living room" is quietly starting.
It was South Korea's Samsung that first ignited the flames of war. In China, Changhong Color TV, which is located in western China, recently launched a "Big Mac" screen. The 85-inch 4K giant-screen TV launched by this TV manufacturing giant is a super-large display screen TV specially designed for the living room.
With the decline of 3D TVs, in recent years, global color TVs have developed in three directions: the hardware "technology" school represented by South Korea's Samsung, with visual perception and screen size as the selling point, and the display screens are getting bigger and bigger. The 42-inch, has been to today's 85-inch, 90-inch, and is still breaking through. The other direction is the software "smart" group represented by Changhong, which is committed to "content" innovation and focuses on smart TVs with human-computer interaction. The third direction is the "Internet TV" launched by IT companies such as LeTV, Lenovo, Alibaba, Xiaomi, Tencent, and Baidu, which is still in the conceptual stage.
Hardware technology school is the mainstream direction of the color TV industry at present. Lu Renbo, deputy secretary-general of the China Electronics Chamber of Commerce, believes that compared with Internet terminals, the main function of TV lies in "watching" and visual enjoyment. Therefore, bright colors, large screens, and wonderful audio are the three lifeblood of TV, and also the core technology for future TV competition. The rapid development of the Korean TV industry in recent years is precisely because of this fundamental feature.
The fuel to promote this "living room war" is the rapid development of real estate in recent years. With the hot sales of villas and large-sized houses, and changes in the structure of ordinary housing, small bedrooms and large living rooms are becoming a popular trend. This objectively puts forward market requirements for super large-screen color TVs. Sitting at home and watching movies, "living room cinema" is becoming a new fashion.
According to Changhong, the 85-inch TV launched this time has five image quality advantages: 4K ultra-clear screen, 4K lossless core, matrix light control eye protection, extremely fast light and shadow drive, and 4K colorful colors. At the same time, it can intelligently adjust the volume level and sound effect mode, so that consumers can have the shock of a giant screen theater in their own living room where the screen overflows the field of vision.
Lu Renbo believes that the launch of Changhong's 85-inch TV, on the one hand, heralds the phased success of my country's ultra-large screen challenge, and on the other hand, the new visual impact brought about by the size upgrade will surely set off a new round of commercialization of large-screen living room TVs. war.
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