More than just watching football: The display "factor" behind Brazil's World Cup
Release time:
2018-02-06 09:46
Source:
At the opening ceremony in Brazil this time, there was a huge ball in the middle of the venue that became the main focus stage of the ceremony. Many themes revolved around this ball. It can be regarded as a magic ball, the earth, or football. Actually it is an LED display, this display is composed of 90,000 LED lights, which can create 7000 nits of brightness. Immediately afterwards, the spherical display screen showed the scene when the universe was created. The performance of the theme of the opening ceremony, the natural part, kicked off. All the actors participating in the performance of the opening ceremony were from Sao Paulo. They worked together to show the wonderful picture of the beginning of the world. The rivers converge, the landforms change, and the plants and animals gradually appear. Humanity was born.
During the opening ceremony, the ball changes colors. The words "Welcome to Brazil" written in the languages of 32 participating countries danced on the spherical display screen, which heralded the official opening of the World Cup in Brazil.
When it comes to the appearance of LED screens in large-scale events, it can be said that it is commonplace. Since the 2008 Beijing Olympic Games, many subsequent exciting large-scale sports events cannot do without LED displays as the protagonists, because the biggest advantage of LEDs is that they can reach a high level. Brightness, long viewing distance, bright colors, anti-wind, sand, rain and snow, etc., can be used indoors and outdoors, night and day, so it is loved by stage designers.
According to projection times.com, during the World Cup in Brazil, LED screens made in China will successively shine on multiple competition venues in Brazil. Among them, Shenzhen Aoto Electronics has multiple sets of display screens that will appear in the Brazil World Cup venue. According to reports, as early as January this year, Alto Electronics announced two contracts for the supply of LED full-color display products to the World Cup in Brazil: the contract with the German company LANG AG was worth US$7 million; the contract with the Dutch company Faber Audiovisuals The amount is $2.53 million. The two contracts together accounted for about 20 percent of the company's 2013 revenue.
Aoto Electronics stated that the equipment provided by the contract with the German company is actually an advertising display screen around the football lawn for three weeks, involving the 12 stadiums held in the World Cup in Brazil, and the equipment belongs to the system equipment in the LED application. The second order is for the Brazil World Cup Fan Park.
In addition, Hunan Xinyasheng Technology Development Co., Ltd. also revealed that the company's LED display will appear at the Maracana Stadium in Rio de Janeiro, the final site of the World Cup in Brazil.
Hunan Xinyasheng won the LED display contract with a total area of more than 1,000 square meters in part of the World Cup in Brazil through international bidding. At present, the production of this exclusive product has been completed, and the first batch of goods has passed the acceptance inspection and has been officially shipped.
When it comes to large-scale event demonstrations, what everyone thinks of most is to use the LED display wall to dress up the background of the venue. However, with the pursuit of innovation and diversification of light and shadow effects in the performing arts industry, more advanced professional display technology has become an indispensable element of the industry. Especially in the past two years, the high-end projection brand headed by Barco has launched more targeted giant projectors for large-scale stage performances, adding a number of special features designed for stages and performances to ensure perfect color and brightness performance. It also takes into account the lessor's return on investment, so it is favored by leasing partners.
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